Developed by Platige Image for Tourism Australia, the animated film was recognized by the jury of the 13th edition of The Lovie Awards. Sweeping first place in the Film & Video: Animation category was not the only award picked up by the Polish studio for its series of ads encouraging tourists to visit Australia. Only in October 2023, the production was officially recognized at the Shots Awards Asia Pacific and the KTR Advertising Competition, where it received as many as four awards.
The highly acclaimed film was commissioned by Tourism Australia, produced by M&C Saatchi/Sydney and FINCH, and directed by Michael Gracey.
The ads, encouraging tourists to visit Australia, were seen by over 100 million viewers online. The campaign also included versions of the ads developed for 3D DOOH media, displayed in prestigious locations including Godzilla in New York City, Moxy in Los Angeles, and K-Pop in Seoul.
One of the most prestigious in Europe, The Lovie Awards recognize contributions to the development of culture, technology, and business online. Launched in 2010, the Gold, Silver, and Bronze Lovie Awards recipients are selected by over 4,000 experts gathered in the International Academy of Digital Arts and Sciences (IADAS) – the same body that presents the Webby Awards.
platige Image is a Polish studio with twenty-five years of industry experience and a satellite office in Los Angeles and Tokyo. Specializing in film production, CGI and 3D animation design, and digital VFX work, the company boasts an impressive and diverse portfolio, including VFX work for Netflix original productions such as The Witcher, Shadow and Bone, and Obliterated.
About Platige Image:
Platige Image is a production and post-production studio that specializes in computer graphics, 3D animation, and visual effects for film, entertainment, and advertising. It produces mass events and designs for live broadcasts for TV studios using Vizrt technology. It is especially highly regarded for its cinematics created for world-famous video game studios.
The team consists of over 320 professionals from the creative industry: directors, creative directors, graphic designers, animators, and producers. During its over 25 years of operation, the studio has been honored with numerous awards and distinctions, including a BAFTA, EFA, Goya, and SIGGRAPH. It has also been nominated for the Oscars, the Palme d’Or at the Cannes Film Festival, and the Golden Lion at the Venice Film Festival. See other Platige Image completed projects on www.platige.com