The Mill and MPC Advertising Unite Under The Mill Brand

The Mill and MPC Advertising Unite Under The Mill Brand

Introducing the world’s largest VFX studio for the Advertising & Brand Experience Industries.

Visual Effects, Creative Production, and Brand Experience at our Heart 

As one market-leading brand, our expanded studio offering will focus on three core business offerings within the Advertising & Brand Experience markets: Visual Effects, Creative Production, and Brand Experience.    

President of The Mill, Josh Mandel comments, “Our agency and brand clients have consistently asked us to extend our VFX prowess into new areas of premium craft, from design and direction through to immersive experiences. We will now have the might to do all of this at a global scale and will continue to serve those ambitious agencies and brands looking to leverage our Virtual Production capabilities and innovation in the use of real-time game engines, XR, Spatial Experience, and creating for The Metaverse.”

With an ambition to become the world’s largest creative visual arts company, Technicolor Creative Studios has announced the incorporation of award-winning VFX studio MPC Advertising into sister brand The Mill, to create one global studio network.   

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios. Our existing studios in London, Berlin, New York, Chicago, Los Angeles, and Bangalore have combined with MPC Advertising’s studios in London, Amsterdam, Paris, Shanghai, New York, and Los Angeles.

International Investment & Growth 

2022 will be a year of international investment and growth, with new studios in Seoul and Shanghai as well as the expansion of European operations in Paris, Berlin, and Amsterdam. By joining forces with MPC advertising and the launch of new studio locations, we will create new jobs and broaden our creative offering, ensuring no talent is lost through the integration of both brands.    

We have already scaled for the future, investing heavily in new production, immersive and interactive technologies. As the market develops fast in new areas such as Realtime Production and The Metaverse, combining the two studios will support the sharing of talent, knowledge, and the expertise necessary to drive innovation for our clients.  

Josh Mandel will be joining fellow Technicolor Creative Studios brand presidents, Tom Williams – President of MPC VFX, Andrea Miloro – President of Mikros Animation, and Jeaneane Falkner – President of Technicolor Games.

The structural changes will roll out in January 2022, with MPC Advertising re-branding as The Mill effective immediately.   

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