Industrial Light & Magic (ILM) has announced the rebranding of its creative studio ILMxLAB as ILM Immersive. Established in 2015 with talent from Lucasfilm, ILM, and Skywalker Sound, the studio has released several award-winning experiences in immersive storytelling for Star Wars and Marvel Studios.
VP of Immersive Content Vicki Dobbs Beck said, “We’re proud to be an innovation hub with a commitment to continuing to push the state-of-the-art on behalf of ILM and Lucasfilm, inviting our fans around the world to truly ‘Step Inside Our Stories.’ This new brand name really reflects the growth and evolution of our creative studio and will serve us for many years to come.”
Rob Bredow, SVP, Chief Creative Officer, added, “It’s such an honor to work with such a talented group of visual storytellers across a wide variety of mediums. Our updated identity better reflects our talent, innovation, and the quality that ILM stands for across all of our divisions and global studios.”
ILM Immersive recently released Star Wars: Tales from the Galaxy’s Edge – Enhanced Edition on PlayStation VR2. The studio aims to tell connected, innovative stories across multiple platforms through virtual and mixed-reality storytelling.