Coors Light ‘Fresh Climb’ VFX Breakdown By The Mill

Coors Light ‘Fresh Climb’ VFX Breakdown By The Mill

Coors Light Fresh Climb director Sam Pilling and VFX lead Ben Turner 

The Mill worked closely with Director Sam Pilling out of Pulse Films and Havas London to expertly enhance this wild new spot for Coors. Due to challenging weather on the shoot, the team had to replace entire environments including the forest, which was crafted in full CG and leaving only the swimmer as the only live-action element.


VFX Production: The MillExecutive Producer: Alex FitzgeraldProducer: Kirsty RatcliffeLine Producer: Siddharth Baloni 

VFX CreativeVFX Creative: The MillShoot Supervisor: Ben Turner, Jamie Lancaster

2D Lead Artist: Ben Turner, Yatin Tamhane

3D Lead Artist: Edward Shires, Gaurav Mathur

2D Artist: Carl Norton, Alfie Vaughan, James Pratt, Inthuri Chandra Sheka, Venkatesh Srinivasan, Satheesh Kumar Sathasivam, Jhoshidh T, Duncan Horn, Matthew Unwin, Jonathan Freeman, Richard Roberts

3D Artist: Todd Dufour, Sergio Xisto, Michael Parker, Marc Greyvenstein, Henry Medhurst, James Hansell, Laurie Estampes, Katie Bates, Bharat Ediga, Lokesh Maddela, Manoj Ravi, Jadheer T P, Rijo R, Somesh Tiwari, Ashwin Arun Bansode,  Sparsh Kumar, Avani Shukla, Bhavesh Budhkar, Vikas ShindeTracking lead:  MuraliKrishna Reddy

Matte Painting: Carlos Nieto Lopez, Jiyoung Lee

ColourColour: The MillColourist: Thomas Mangham

Production Company: Pulse Films Director: Sam Pilling Producer: Chris Harrison Director of Photography: Ben Fordesman Production Manager: Ben Burdock

AgencyAgency: Havas London Agency Exec Producer: Kiri Carch Hammond Agency Producer: James Orr Exec Creative Director: Mark Whelan Creative Director: Rob Potts Senior Creative: Dan Bolton Account Director: Holly Creasey
Production Assistant: Fran Ellis 

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