Commercial Shreddies VFX Breakdown By Fort York VFX

Commercial Shreddies VFX Breakdown By Fort York VFX

Fort York VFX
” to bring “Sweet Bear” to life. The seven-and-a-half-foot tall bear is the result of an exacting six-month development process. The new “Sweet Bear” spot for Shreddies Honey features a photoreal computer generated (CG) bear that is transformed from an apex predator into a cuddly camping companion after scarfing down a box of the breakfast cereal. 

Commercial Shreddies VFX Breakdown

Commercial Shreddies


Agency: Ogilvy, Toronto
Creative Director: Brian Murray
Writer: Max Ossrech
Art Director: Sean Ganann
Agency Producer: Sharon Nelson-Bailey

Production Company: Circle Productions
Director: James Haworth

Editorial: Rooster Post
Editor: Dave De Carlo
Assistant Editor: Sarah Carlisle

Executive Producer: Erica Bourgault-Assaf
Creative Director: Mike Bishop
Lead Flame Artist: James Marin
Flame Artists: Marco Polsinelli, Dan Kelly, Luke White
Flame Assistant: Melissa Vasiliev
CG Lead: Derek Gebhart
CG Animation: Kate Ballard

Colour: The Vanity

Music: TA2

Fort York is a Toronto-based visual effects shop. We specialize in compositing, animation, motion design and graphics.

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