Commercial Jaguar – Just Imagine Making Breakdown By Framestore

Jaguar teamed up with Framestore and multi-award-winning director William Bartlett to produce a collection of six almost entirely CG films to showcase the F-TYPE sports car. 

Framestore Pictures’ ability to approach commercial projects with imagination and innovation, William Bartlett was the ideal director to lead this project for Jaguar. His extensive shoot experience and in-depth knowledge of VFX allows him to seamlessly combine live-action and CG. 

Andy Hunt Cooke Jaguar Global Communications said ‘The new Jaguar F-TYPE was designed to inspire extraordinary journeys. By using the latest innovative film techniques we have taken the driver to a hyper-real world, so they can imagine the thrill of experiencing it and the pride they would feel as an owner of such beauty, craftsmanship and sporting dynamism.

William Bartlett Executive Creative Director Framestore said: ‘As an iconic British brand there are few car makers that capture the imagination in quite the same way as Jaguar.

‘The combination of the technical and aesthetic challenge, mixing live-action and CGI was right up my street and the sort of job that always gets me excited. And of course, since a large part of our responsibility is to make beautiful images it certainly helps when at the centre of every frame is Jaguar’s new F-TYPE.

Credits – Client Jaguar / Director William Bartlett / Production Company Framestore Pictures
VFX and CG- Framestore

CG Henrique Campanha, Adam Chabane, Amanda Johnstone-Batt, Alicia Saleh, Alice Roseberry-Haynes, Omar Jason, Michael John, Stephen Moroz, Adam Smit, Erik Weaver-Pronk, Paola Santoro, Nacho Del Hierro, Ed Mykolaitis, Timothee Maron

Advertising Agency Spark44 Producer Sian Jenkins CG supervisor Mathias Cadyck

Paint & Roto Grzegorz Zolnowski Production Coordinator Emma Hughes

Compositors Christian Baker, Matthew Thomas, Reece McFarlane, John Peck

Flame Darran Nicholson

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