Behind the Scenes Daisie App Launch Film

Behind the Scenes Daisie App Launch Film

Daisie Launch Film

The Mill In collaboration with Daisie, the newly found creative collaboration app from co-founders Dom Santry and Game of Thrones star Maisie Williams, Mill+ created this wonderfully charming launch video featuring an array of creative creatures.

Director:  Kwok Fung Lam 

Production Company: Mill+

Producer: Rebecca Perry

The team was given a great amount of creative freedom on this project working closely with CEO and co-founder Dom Santry and facilitated the creative process throughout. From the script to unique character development, as well as design and backgrounds, the Mill+ team led by Director Kwok Fung Lam, attributed a great level of detail to the overall aesthetic of this charismatic animation. 

Mill+ Director Kwok Fung Lam writes ‘The film didn’t need to be an explainer video on how the app works, but rather an overview of what Daisie is. We wanted to show how Daisie helps our young musician and main protagonist Shiba to collaborate with others and build his network. 

Working closely with animator Rogie Custodio, we designed the suite of bespoke characters each representing their respective industries with relevant props and outfits matching to each field. Our two key characters loosely represent Daisie’s co-founders Dom Santry (Shiba dog) and Maisie Williams (Owl).  

A team of animators created the animation by drawing digitally frame by frame, bringing the film to life. We used Adobe After Effects to bring everything together, adding finishing touches such as lighting effects, textures and atmosphere.’


Client: Daisie
CEO & Founders: Dom Santry & Maisie Williams
Production Company
Production Company: Mill+
Director:  Kwok Fung Lam
Producer: Rebecca Perry
VFX Production
Producer: Rebecca Perry, Evelyn O’Reilly
VFX Creative
VFX Creative: Mill+ 
Director: Kwok Fung Lam  
Art Directors: Carlos Nieto & Cameron Johnson 
2D Lead: Paul Bloomfield    
2D Animators: Kwok Fung Lam, Roly Edwards, Maki Yoshikura, Matt Partridge, Freya Barnsley 
2D Animation Assists: Richard Perrigo, Millie Sharratt
AFX Animation: Ashley Tyas, Freya Barnsley, Sam Singleton   
Concept Design: Kwok Fung Lam, Carlos Nieto, Cameron Johnson, Rogie Custodio,    
Designer: Rodrigo Stipkovic   
Colour: The Mill
Colourist: Thomas Mangham     
Sound Design: Factory Studios
Sound Designer: Neil Johnson 

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