Daisie Launch Film
The Mill In collaboration with Daisie, the newly found creative collaboration app from co-founders Dom Santry and Game of Thrones star Maisie Williams, Mill+ created this wonderfully charming launch video featuring an array of creative creatures.
Director: Kwok Fung Lam
Production Company: Mill+
Producer: Rebecca Perry
The team was given a great amount of creative freedom on this project working closely with CEO and co-founder Dom Santry and facilitated the creative process throughout. From the script to unique character development, as well as design and backgrounds, the Mill+ team led by Director Kwok Fung Lam, attributed a great level of detail to the overall aesthetic of this charismatic animation.
Mill+ Director Kwok Fung Lam writes ‘The film didn’t need to be an explainer video on how the app works, but rather an overview of what Daisie is. We wanted to show how Daisie helps our young musician and main protagonist Shiba to collaborate with others and build his network.
Working closely with animator Rogie Custodio, we designed the suite of bespoke characters each representing their respective industries with relevant props and outfits matching to each field. Our two key characters loosely represent Daisie’s co-founders Dom Santry (Shiba dog) and Maisie Williams (Owl).
A team of animators created the animation by drawing digitally frame by frame, bringing the film to life. We used Adobe After Effects to bring everything together, adding finishing touches such as lighting effects, textures and atmosphere.’
CEO & Founders: Dom Santry & Maisie Williams
Director: Kwok Fung Lam
Producer: Rebecca Perry
Director: Kwok Fung Lam
Art Directors: Carlos Nieto & Cameron Johnson
2D Lead: Paul Bloomfield
2D Animators: Kwok Fung Lam, Roly Edwards, Maki Yoshikura, Matt Partridge, Freya Barnsley
2D Animation Assists: Richard Perrigo, Millie Sharratt
AFX Animation: Ashley Tyas, Freya Barnsley, Sam Singleton
Concept Design: Kwok Fung Lam, Carlos Nieto, Cameron Johnson, Rogie Custodio,
Designer: Rodrigo Stipkovic
Colourist: Thomas Mangham
Sound Designer: Neil Johnson
