Barbie VFX Breakdown by UPP

Barbie VFX Breakdown by UPP

Barbie is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the eponymous fashion dolls by Mattel, it is the first live-action Barbie film after numerous computer-animated films and specials. The film stars Margot Robbie as the title character and Ryan Gosling as Ken and follows the pair on a journey of self-discovery following an existential crisis. The supporting cast includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.

A live-action Barbie film was announced in September 2009 by Universal Pictures with Laurence Mark producing. Development began in April 2014, when Sony Pictures acquired the film rights. Following multiple writer and director changes and the casting of Amy Schumer and later Anne Hathaway as Barbie, the rights were transferred to Warner Bros. Pictures in October 2018. Robbie was cast in 2019 after Gal Gadot turned down the role due to scheduling conflicts, and Gerwig was announced as director and co-writer with Baumbach in 2020. The rest of the cast was announced in early 2022, with principal photography occurring primarily at Warner Bros. Studios, Leavesden, in England, and at the Venice Beach Skatepark in Los Angeles from March to July of that year.

Barbie premiered at the Shrine Auditorium in Los Angeles on July 9, 2023, and was released in the United States on July 21. Its simultaneous release with Universal’s Oppenheimer led to the “Barbenheimer” cultural phenomenon, which encouraged audiences to see both films as a double feature. The film received critical acclaim and has grossed $1.44 billion, becoming the highest-grossing film of 2023 as well as the highest-grossing film by a solo female director, the highest-grossing film ever released by Warner Bros., and the 14th highest-grossing film of all time.

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