The movie mashup is part of AT&T’s ‘More For Your Thing’ cinema campaign. The 90-second film, ‘Train,’ combines elements from westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans.
The film tells the tale of a Wild West train heist in two distinct parts. The first shows a train heist. As a locomotive steams down the tracks, a grizzled band of train robbers is seen planting dynamite on the tracks. The conductor sees them and screams, “They’re blowing the tracks!” but can’t stop the train in time. The explosion breaks the rails as the train careens into a gully on its side. When the dust clears, the scene becomes a whimsical stop motion animation of a train trying to right itself. Each car is a different, overly perky character. All the cars chant “We’ve gotta get back on the track,” as they dust themselves off and jump back on the track, choo-chooing along in song and the now animated gang looks on in stunned silence.
The work, from BBDO, was directed by Dougal Wilson and supported by House Special (previously known as Laika/house), which handled the animation. The animation director on the project was Paul Harrod, who was the award-winning production designer on Wes Anderson’s Oscar-nominated Isle of Dogs.
Credits
Creative Agency: BBDO
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Group Executive Creative Director: Matt Macdonald
Executive Creative Directors: David Povill, David Cuccinello
Creative Directors: Kevin Mulroy, Dan Kenneally
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Jessica Coccaro
Business Manager: Meg Foley
Managing Director: Rachel Nairn
Senior Director: David McKenzie
Account Director: Allie Knill
Director of Project Management: Colin Vidika
Communications Planning Director: Mac Russell
Media Agency: Hearts & Science
President, Hearts BBDO Team, AT&T: Ralph Pardo
Hearts & Science, Group Director, OOH Investment: Vanessa Hartley
Hearts & Science, Supervisor, OOH Investment: Kat Hamilton
Hearts & Science, Sr. Media Director: Alina Kulesza
Hearts & Science, Media Director: Chantal Villain
AT&T Clients:
SVP, Advertising & Marketing Communications: Valarie Vargas
VP, Advertising & Social Media: Marc Burns
Director, Advertising: Dave Brown
Lead Manager, Advertising: Tara Poosti
Production Company: Furlined
Director: Dougal Wilson
President: Diane Mccarter
Vice President: Benjamin Davies
Senior Executive Producer: David Thorne
Line Producer: Karen O’brien
Director of Photography: Joost Van Gelder
Production Designer: Jahmin Assa
Composer: Dougal Wilson
Editorial Company: Final Cut
Executive Producer: Suzy Ramirez
Producer: Ana Orrach / Jamie Lynn Perritt
Editor: Joe Guest
Assistant Editor: Zoe Schack
Color: MPC LA and London
Color Supervision: Jean Clement Soret
Colorists: Ricky Gausis & Matthieu Toullet
Color Producer: Leianna Campbell
Executive Producers: Meghan Lang & Ellora Chowdhury
Visual Effects Company: Method Studios
Senior VFX Supervisor: Benjamin Walsh
Senior Producer: Pip Malone
CG Supervisor: Rus Brutsche
Comp Supervisor: Toma Bowen
Lead Flame: Ian Holland
Lead Animator: Tim Ranck
Lead FX: Vladislav Tushevskiy
Coordinator: Josephin Peichl
Stop Motion Animation Company: House Special
Executive Producer: Hammack
Creative Director: Kirk Kelley
Animation Director: Paul Harrod
Animation DP: John Nolan
Senior Producer: Rebecca Bowen
Project Coordinator: Casey Follen
Music Company: JSM Music
CEO/CCO: Joel Simon
Executive Producer: Jeff Fiorello
Composers: Nathan Kil/Joel Simon
Audio Finishing: Formosa
Mixer/Sound Designer: John Bolen
Executive Producer: Lauren Cascio
