Assassin’s Creed Valhalla is an action role-playing video game developed by Ubisoft Montreal and published by Ubisoft. It is the twelfth major installment and the twenty-second release in the Assassin’s Creed series, and a successor to the 2018’s Assassin’s Creed Odyssey.
When DDB Paris and production company Eddy set about to produce a TVC for Ubisoft’s upcoming game “Assassin’s Creed Valhalla”, they contacted Goodbye Kansas Studios. DDB wanted something that stood out, a fresh take on launching game titles and their hero characters. The idea was to tell the story about Eivor and his crew in an engaging and in a sense irreverent manner. A decision was made to produce a trailer in a continuous shot, having the performance of Eivor breaking the 4th wall. This would require the utmost attention to detail and set the highest demands on the quality of the character and the TVC; a challenge which GBK gladly accepted.
Production started just before covid-19 lockdown in the spring of 2020, but challenges are meant to be overcome and in the coming months we quickly found effective and creative ways to work together even if artists were forced to work from home and MoCap shoots had to be made with skeleton crew and plenty of video calls. On October 29th, the trailer met the audiences with great reviews.