Water droplets create amazing human like animations in this Gatorade ad

Water droplets create amazing human like animations in this Gatorade ad

Director: Cole Paviour Production Company: Unit9 Films Agency: TBWA\CHIAT\DAY

Gatorade built this technology from scratch just for an ad. 2,500 switches turn the water on and off, and motion capture tells it what to do. The results are incredible.

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