The VFX behind the Etisalat 5G ad. UPP Advertising teamed up closely with director Samuel Bennetts and Big Kahuna Films from the early stage of the project to develop and design the look of the robot hero and all futuristic elements.
The VFX supervisor and motion control specialist participated in the four day shoot in Dubai. The animation itself is based on the amazing Ian Eastwood’s dance performance to a cover version of The Greatest Show song.
Director: Samuel Bennetts
Production: Big Kahuna Films
Agency: IMPACT BBDO
Client: Etisalat UAE